What is Google Analytics, And what is it For?

What is Google Analytics, and what is it for? –

There are different tools to analyze and track websites, but the most used worldwide is Google Analytics, as it is integrate with other services offered by Google. Such as Search Console and Ads. Thanks to this tool, you can monitor the profiles of users who access a website: conversions, page views, cities. Devices and other data. However, although many professional accounts and businesses have [Google Analytics] configured, companies still do not extract this tool’s full potential. Therefore, it is convenient to delve into everything it offers.

To discover what Google Analytics is and what it is for, its cost and how to use it, we recommend that you continue reading this article.

What is Google Analytics

Google Analytics is a tool that measures the analysis and monitoring of applications and websites. It is one of the most used stages in the world. The advantages of Google Analytics are:

Ease of configuration.

Integration with other Google services such as Search Console and AdWords.

Complete the free version.

With the correct tool installation, you can monitor the profiles of users who access your website and conversions. Most visited pages, cities, devices and other data of interest. For this reason, many companies have departments and specialists dedicated to managing Google Analytics. Thanks to their data, they can apply them in their commercial strategies and thus achieve better results.

What is Google Analytics for?

The functions of Google Analytics allow you to solve many of the doubts that arise about the business. The location of the users who visit the web. The data traffic of the page, the information in real-time about what happens on the website and the channels of origin are only a tiny part of all the information that can be visual thanks to this tool.

The use of Google Analytics serves to discover relevant data on some of the following aspects:

Understand and optimize the timing of your actions

Google Analytics allows knowing the days of the week, of the month and the peak hours in which users interact more on the website. By obtaining this data, it is possible to program different actions, what to do and what not to do in the hours of most incredible access, as is the case of a significant update of the site that impacts a large part of the audience.

Discover the reasons for abandoning the website

The tool offers the possibility to analyze the rejection rate. You will be able to discover how many visitors leave the web without interacting with it.

When selling a product or service, something is wrong if the website does not generate the expected sales. By analyzing the rejection rate. You will better understand whether it is a problem with the page, product, or service itself.

Understand which devices visitors use

Nowadays, your website must be optimize for mobile devices. Otherwise, it can harm you even in the search results if you are not in tune with the guidelines set by Google. You may also need a more excellent investment in mobile in the medium and long term. Focused on your business, you should assess whether developing actions or applications for mobile phones and not for desktops makes more sense. Analyzing the traffic through [Google Analytics, you will know which device is the most used by the visitors who access the website.

What is Google Analytics, and what is it for – What is Google Analytics for

How to use Google Analytics to get started

Are you wondering how to analyze a website with Google Analytics? To get started with Google Analytics with a basic setup, the first thing you’ll need to have is a G-account. It is advisable to handle one in which you can only access it with professional use.

To know how Google Analytics works, you must follow these steps :

Go to the Google Analytics home side and sign up.

The system will indicate the following steps: click the “register” button and complete the requested data.

Later, you will receive a tracking code that you must insert into all website pages.

Typically in HTML pages, you can add the code before the closing tag.

The code insertion location may vary. If your website is configure in WordPress, you can find an option to insert the code in the header or install a plugin to make the process easier.

Finally, you will have to wait 24 hours for [Google Analytics] to start capturing the data collected from the website.

What is the cost of Google Analytics

Although it has certain limitations. The accessible version of Google Analytics is complete enough for small and medium-sized businesses to use it and obtain all the data they need about their website.

Medium-sized companies with high growth expectations and who want to overcome these limitations can complement this tool with other analysis platforms such as HubSpot Analytic, which costs less than Google Analytics 360. [Google Analytic 360] costs approximately $150,000 annually. So it is recommended for companies with large budgets and needing to collect a lot of traffic data. It is a premium service that allows the use of more develope tools to deepen the volatile behaviours of visitors to a website.

Suppose you want to use all these tools to enter the digital world and get the most out of the Internet. We offer you these articles on How to make a website with Wix or How to make a website with Jimdo in a simple step-by-step way. You will discover endless relevant data!